Innocence in Danger, an international association fighting against child sexual abuse, is launching a new campaign to decry the everyday monsters.

The Real Monsters campaign, made by Publicis Conseil Paris, uses the imaginary world of childhood, with bed stories and monsters “that don’t exist”,’ to underline that for some children, monster do exist. In real life.

Print advertisement created by Publicis, France for Innocence In Danger, within the category: Public Interest, NGO.

Innocence en Danger


Illustration campaign

Advertising Agency: Publicis Conseil, Paris, France
Executive Creative Director: Cédric Guéret
Creative Supervisors: Jean-Laurent Py, Cédric Auzannet
Copywriters: Jean-Laurent Py, Noé Delgado
Art Directors: Cédric Auzannet, Thomas Martinet
Illustrator: Michael Rieder
Account Manager: Caroline Darmon
Producer: Nathalie Bousquet
Media Agency: Publicis Media
Publishing Manager: Veronique Priou
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